New global TV deals and licensing agents for Mia and Me
Ahead of MIPTV, m4e AG and Rainbow Srl have secured a number of new international broadcasting deals for the hit TV series “Mia and me”. While Rainbow has signed free-TV deals with Clan TV for Spain and RTBF/OUFtivi for Belgium, the m4e subsidiary Telescreen BV sold the series to Yoyo TV for Hongkong, Macao, Singapore & Taiwan, KBSN for South Korea and Kazakhstan TV.
The series already airs successfully on ZDF/KiKA for the German-speaking region, RAI Gulp (Italy), Nickelodeon (Benelux, Nordic), Minimax (Eastern Europe), TV2 (Norway), DR (Denmark) and RCTI (Indonesia) among others. 26 new episodes for a second season are currently in production, scheduled for delivery by end of 2014. The first season has been sold to moren than 70 broadcasters worldwide.
“Mia and me” is also heading further into more territories for licensing & merchandising, as Rainbow and m4e also appointed new licensing agents with Exim for Latin America, Wild Wild Pumpkin for Australia & New Zealand, PopCorn for Portugal and Point of View for Israel.
Mia and Me – The Success Story in Publishing
The success story of “Mia and me” in the most literal sense, continues to be written: In February 2013 “Mia and the Elves”, the first volume of the story books by publisher Egmont Schneiderbuch, took first place in the children’s books bestseller list of Buchreport, the most important professional journal of German-speaking book trade. With a total circulation – already sold – of considerably more than 200,000 since the sales-start in September last year, the accompanying publisher’s programme by Egmont Verlagsgesellschaften counts as one of the top themes in the children’s and youth section of the book trade. Up to and including April this year, the programme already includes 16 titles, among which – along with story books – there is also a series of colouring and activity books of the Egmont Balloon brand. In the following months and years, the publishing programme will see further expansion in its depth and extent, among others, this will also include exclusive spin-off novels that will extend the content beyond the TV-series.
Panini will publish two important print products this March. On Tuesday 5th March the first “Mia and me” sticker collection will be released. As a special attraction, the album includes a partial glittercover pressing and an interesting competition. The collection includes a total of 192 stickers, of which 103 special stickers (rainbow-foil, glitter-pressings and special-shape stickers) that make the collection particularly high-class.
On 21st March 2013 follows the first edition of the monthly “Mia and me” fan magazine with much exclusive content and information on all the favourite characters. The starting edition is released as a bundle with the stickers’ album, and Mia’s magic bracelet is included as an extra attraction. The magazine, whose cover is decorated with high-quality glistening lacquer and special colours, includes 36 pages as well as two eight-page XL-posters. A cool photo-story, fantastic colouringmandalas, exclusive unicorn profiles for collectors, funny do-it-yourself door-signs, a large Centopia-quiz and much more will enable the girls to more profoundly discover the magical world of the elves and unicorns of Centopia. The sticker collection and the fan magazine is supported by print advertisement as well as a TV campaign on SUPER RTL and Nickelodeon.



















